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Post by account_disabled on Dec 10, 2023 23:48:21 GMT -5
If the objective of your email lead nurturing strategy is to differentiate yourself from all the other communications in your inbox , the winning move is to distance yourself as much as possible from the average. Based on the data collected in the study presented, we can state that they can work well: email-lead-nurturing-reduced-email-subject Short email subjects. Let's look at the image. At first glance, where does the eye fall? In the B2B sector, there was a +27% increase in the opening rate in those emails with a subject consisting Job Function Email List of less than 20 characters. email-lead-nurturing-email-subject Long email subjects : in this case Apple is leading the way. Do subjects over 65 characters work. It would seem so: in the B2B sector, an increase in email opening rates of 15% has been observed. Email lead nurturing: when is the best time to send? Scheduling the sending of your emails: what are the best days? How many communications to send in a given period? How long should you space the first email from the next one.
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